How to Plan Your Instagram Content
Updated: Mar 30
Posting on Instagram every day is not a realistic goal for any business owner. However, many entrepreneurs seem to place that expectation on themselves regularly. I get it. You see other business owners with 10K+ followers posting every day 5 times a day. You hear Instagram coaches and influencers say "If you want engagement and followers you must post regularly." You're thinking I have to do this if I want to get my name or business out there!
You're right. You do. You need to post REGULARLY and CONSISTENTLY, good quality content. On top of all your other jobs and tasks. This is a must.
But instead of trying to think of what to post every day. You have the option to batch produce content monthly or weekly. By batch producing you are creating all your content in one day and scheduling the post throughout the week or month.
Here’s how to do it.
Tip #1 - Stop Comparing Yourself to Others
You might be thinking. Why is this step one? Because it's a thing! You look on social media and see other glampreneurs ' posts look professional. They have good lighting, the perfect caption, tons of likes, shares, etc. Then you start to compare why your posts are not performing the same. Or worst you try to copy their style of posting.
Don’t do it! Be authentically you. You can definitely look at others for inspiration but the goal is to get inspired, not to compare yourself or beat yourself up. Practice makes progression. Start planning and posting your content you will find you’re rhythm,
Tip #2 - Know You’re Target Audience
Who are you talking to? What people are you wanting to attract to your page and post? What do they need to know? How will this info help them or inspire them?
When you create a post for a specific audience you will get the engagement you’re looking for. Because you are giving the audience what they need or want to know. You should always be creating from the perspective of what are my audience needs. Keeping this in mind will not only help your audience (aka your potential clients) but it establishes you as the expert in that specialty.
Your target audience will tell you what they want. You just have to listen.
If you still don’t know what to post, think about common questions your clients ask you. Start asking clients in your chair what type of content would they be interested in. If you do a little research you'll start to gather the RIGHT type of content.
"When you speak to everyone, you speak to no one." – Meredith Hill
Tip #3 - Decide On the Topic
In the last 2 weeks of every month, I sit down and write topics for the upcoming month. For example, in the month of March my topics could be:
Week 1: How to manage vivid hair color
Week 2: The cost of using drug store shampoo,
Week 3: How to prepare for a color correction
Week 4: How to style fine hair
After I have my ideas in place for the week, I start creating carousels, videos, before and after pictures, product pics, reels related to the topic. Honestly, anything I can think of that would fit my target audience.
By having a topic, I have something to focus on and I'm not all over the place trying to get a "good post." I'm able to zone in and focus on one thing.
Side note: Don't worry about getting the perfect topic. Just start creating!
Tip #4 - Use A Graphic Design Platform
Get Canva! Or at least something like it. This is going to save you time in trying to design something from scratch. You can use one of their templates and make it your own. Listen! I'm proficient in Photoshop and I still go right to Canva and I purchased the professional package. Now Photoshop rarely gets used.
Other graphic design platforms (still involves Canva, what can I say it's my favorite) are Fiverr.com or Etsy.com. Since Canva has become so popular using their templates could make your content look like everyone else. If I start to feel uninspired by what Canva has to offer I purchase templates from Etsy or get them created by a graphic designer on Fiverr. Both others give you a lot of templates for under $25.
Tip #5 - Use a Scheduling APP
Some people are completely against using an app to schedule for you, but I'm all for it! Find the app that will allow you to create all your content, write the captions, hashtags, and remind you to post. This has been a game-changer for me and I will continue to use it.
If you want to know more about which apps help you with scheduling and creating your post. You can listen in here
If you want to stay consistent and post good content every day you have to batch produce monthly or weekly. There is no way you will have time to create a GOOD post every day.
You can purchase a content planner to help you start batch producing your content now. Purchase now at www.deandragiselle.com or choose your favorite cover below.